Paul Schmidt Archives - Page 4 of 14

#BetterCallPaul LIVE 06-05-2017

Videos Launched Last Two Weeks

#BetterCallPaul – Farewell to REO Town: https://youtu.be/rMUrHwFFCbU
Capital Area District Libraries: Library of Things Part 2 https://youtu.be/aVS05NiChaA
Insurance Institute of Michigan: Driving Michigan Part 6: Select Your Insurance Carrier https://youtu.be/KnlpxqGPCKg
ThrowBackThursday: Ingham County Health Department-Infant Mortality: https://youtu.be/0FiDvi_CKyo
#JazzFriday – Summer Solstice Jazz Festival-Chicago Jazz: “Witchcraft” https://youtu.be/HZU0GSUvW6s
#BetterCallPaul -May 2017 Recap: https://youtu.be/FYKnpdmpd-g
Cristo Rey Community Center- Get to Know Cristo Rey: https://youtu.be/L0tE-cSemD4
#JazzFriday – Summer Solstice Jazz Festival @Ben Williams and Sound Effect – “Half Steppin’” https://youtu.be/PpOOUwi3RjM

SUBSCRIBE:
#BetterCallPaul YouTube Channel: http://bit.ly/2i97qxX
UnoDeuce Multimedia Channel: http://bit.ly/1NELJD0

On the Blog:

Guest Appearance on Michigan Business Rap talking about Communication being a key to delegation.
https://unodeuce.superwebpros.com/bettercallpaul-michigan-business-rap-keys-delegating-communication/

2nd Brain Collective Podcast with Chris Buck of CJBuck Consulting
https://unodeuce.superwebpros.com/2nd-brain-collective-podcast-chris-buck-cjbuck-consulting/

2nd Brain Collective Podcast with Ash Harris of AKEA Web Solutions, LLC
https://unodeuce.superwebpros.com/2nd-brain-collective-podcast-ash-harris/

New location!

Other Channels:
Myunocard – Results of 5×5 Night!
http://myunocard.com
Ride Home Reviews – This week: Wonder Woman
Last week: Pirates of the Caribbean: Dead Men Tell No Tales
Subscribe on YouTube: http://bit.ly/2qCIPt1

Events coming up this week:

Wednesday: Caerusnet Lansing Green Team with Spotlight presenter Christina Flores of Workhorse Staffing Company
https://www.facebook.com/events/468364966830953
Thursday: Entrepreneur Institute of Mid- Michigan Rise and Shine Breakfast!
https://www.facebook.com/events/1572676732744436
Friday: MABA – Meridian Area Business Association Monthly Member Meeting:
https://maba29.wildapricot.org/event-2487711

In the news
1. Kathy Griffin’s Gaffe: http://adage.com/article/cmo-strategy/kathy-griffin-s-squatty-potty-deal-toilet-photo/309207/?utm_source=digital_email&utm_medium=newsletter&utm_campaign=adage&ttl=1496860269&utm_visit=1094749
2. 360 Degree VR Docs for Non-Profits http://www.creativeplanetnetwork.com/news/distribute/360-degree-vr-documentaries-heighten-prospects-non-profits/618424
3. Majority of Cord Cutting Occurred in Last Two Years
http://www.tvtechnology.com/news/0002/report-majority-of-cord-cutting-occurred-in-last-two-years/281020

Question of the week:
Is it possible to multi live stream on YouTube?

#BetterCallPaul – 2 Philosophies of YouTube

Do you want to just use YouTube? Or are you trying to be a YouTuber? There’s differences to each. Paul explains
—
► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
—
Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

#BetterCallPaul – Farewell to REOTown

As UnoDeuce prepares to move on, Paul walks and talks with Ryan Wert, the executive director of REO Town, about the change that’s happened to the area over the last 6 years.
—
► Subscribe to the #BetterCallPaul Channel Here:
http://bit.ly/2jbP69q
—
Paul has been a visual storyteller for as long as he can remember and decided to turn that into a career. He chose video as his medium and his award winning style has been seen nationally as well as praised locally. A self-proclaimed community proponent and pro-Michigan advocate, he owns and is creative video strategist for UnoDeuce Multimedia which is celebrating its 6th year in Lansing. Paul was just recently awarded the 2015 Entrepreneur Institute Micro-Entrepreneur of the Year.

Don’t forget to
—-
Thank you for watching this video. I hope that you keep up with the weekly videos I post on the channel, and just so we couldn’t keep this channel going without your support, so please comment, like and share.
—-

Also Subscribe to the main UnoDeuce YouTube Channel Here to see the client work we are putting out up to 3 times a week!

http://bit.ly/2jklgle

Follow Me Online Here:

Website: www.unodeuce.com
Facebook: https://www.facebook.com/paul.j.schmidt
Twitter: https://twitter.com/pauldeuce
Instagram: https://www.instagram.com/pauldeuce
Periscope: https://www.periscope.tv/pauldeuce

Please Subscribe to our Channel!

2nd Brain Collective Podcast – Michael Rodgers of the Small Business Association of Michigan

Michael Rogers serves as the vice president of communications for the Small Business Association of Michigan, the association that helps small businesses succeed by promoting entrepreneurship, leveraging buyer power, and engaging in political advocacy.

In his role at SBAM, Michael handles all non-marketing communications, including the Focus On Small Business magazine, audio and video podcasts, social media, and news media relations.

Michael is also the host of three weekly shows for the Michigan Business Network: Business Next, This Week in Small Business, and This Week in Small Business Technology. On this episode of 2nd Brain Collective, we talked to Michael about how he helps entrepreneurs and the future of entrepreneurship in Michigan!

#BetterCallPaul – S03E10 5 Years of the Deuceys!

It’s the fifth anniversary of our annual Deucey Awards!

The 3 C’sof Video: Content, Context and Community

As a video producer, I want everyone to use video for their organization. However, having video and using video are two different things. You just can’t have video for video’s sake. You really need to make sure that you are using it to meet your goals. That is why I want you to think about the three C’s when developing your plan on using video.

Content: The adage right now is content is king. You do need something to put out there alongside your written blog posts, your photos and infographics. You need all of this content to push your message. Having video being part of a content marketing package helps visualize your organization in a different way and can be used to add that explanation point to the message you have been sending.

Context: I heard somewhere that if content is king, then context is queen. I really like that. You have to understand why you are using video and how to use it in your marketing and branding. Thinking about context allows you to fully describe the who and the why of your business and to develop a package that speaks to your audience.

Community: Speaking of audience, are they picking up what you are laying down? This is the group you need to be targeting so they can share and like and talk about what you have going on in your videos. Without a strong community, your videos may fall on deaf ears. But with a consistent content strategy you have the ability to build that audience and then sustain them.

So there you have it, think about these three things when adding video to the mix. If you already have content going, video will just enhance it, but only in the right context. Remember this. Video just for video sake is not going to work, because there is no strategy behind it. Your videos have to be purposeful, timely and engaging. That’s also how you build your community.

When It Comes to Video, Think of the Who.

Now in this instance, I’m not talking about the band.

I am talking about being strategic when you develop the video that the right people are a part of it. In fact, I’m a big proponent of not using a narrator. Why? I feel that when creating a short piece that a narrator detracts from the engagement you are trying to achieve with your audience. I feel that the narrator talks at instead of to the audience and therefore an emotional connection is lost.

So who should you put in the video? Who should talk? Well, real people. If you own a business, it should be you who talks about what your business is about and then add in your customers, and even staff who are standouts. For a non-profit, think about the same things, but focus on your services and who you serve. Each success you have is a story in and of itself and would make good videos. You are looking for donors, are you not?

When you use people that play a part in your organization, there’s a connection there between you and your audience, that can transcend into the physical world. But you have to be skillful with questions and prepared with what is needed to be said, these people will not be professional on camera talent for the most part. However, the connection they can make with the audience and the trust they will help build for your company is invaluable.

Just recently, I was talking with a client who wanted to focus a video on one of the software packages they use, he really wanted to get into the visuals of the piece. But during the process of the walkthrough, the person that demonstrated the product, did a wonderful job doing that. But, what stood out was his explanation of why this product works so well for hiim and the company. I thought why not just use him as the subject to introduce, demonstrate and resolve why this product works so well. That way, you have a real person talking about the product while using it and not just another product demonstration.

That is what we will be going with. Now don’t get me wrong there will be instances in which narration is necessary. I just like the first option of using real people to talk to your audience. Your audience will like it as well.

The Story of UnoDeuce

14 years ago something special happened. I created UnoDeuce Multimedia. It was a huge leap of faith for me as I really didn’t have entrepreneurial blood running through me. My grandmother ran a small brunch cafe, but that’s about it and she closed it up when I was about 5 or 6 years old. So, why did I decide to go out on my own? Why start a company? A few reasons actually.

First of all, the digital revolution was here. Cameras were coming down in price, editing systems were coming down in price, media, etc. There was starting to be this trend toward the one man bands, and it was time that I took my chance at this as well. Secondly, I built a pretty fair network before moving back to Michigan from Seattle. It was probably a tougher state to move on your own in, but I knew with my knowledge of the audience I was targeting, it would be a good fit. Thirdly, a video company, that a friend of mine worked out was selling off all of their equipment so I jumped at that opportunity to pick up a camera, tripod and microphones. Now was a good time to go on my own.

The creative side was easy, the business portion was the steepest learning curve. Even though I ran the day to day operations at my previous job in Seattle, I didn’t have to worry about a lot of the little things that I had to take of now. There was a lot of organizing and getting out there. It took awhile for me to really gain traction as I took some freelance jobs around the Detroit area covering high school sports that really helped me financially, but I feel I wasted a lot of chances to grow because I didn’t have time to do it all and I tried.

When I made the move to Lansing, MI, five years ago, it was my opportunity to start fresh as a business. I immersed myself in the business culture in this area, I no longer had those freelance gigs to take me away from the development of the business, so that would not be a distraction, and I grew up. I don’t look at the first 9 years of what I had established as a wash, it was just a learning experience. I wanted this business to be more of a business and so I attempted to create that atmosphere and be an employer as well as a creator and producer. We are now structured differently, marketing differently, talking about ourselves differently. We are a we, not just an I.

When I first started this business, I didn’t want it to be just an I. That’s why it’s always been a different name, not just myself. I didn’t know how to go about being that we at first, but I know now, and am looking forward to this expansion. So, never give up on your goals. Figure out where you want to be. You may not have the answers at first, but you will come to the right conclusions eventually. Make mistakes. Ask questions. You will never learn if you never get out of your box.

Running a business and a successful business is a marathon. Remember that. Keep your head up and your mind, heart and ears open. You never know where that may take you.