Lansing Video Production Archives - Page 18 of 104

Guest Post: How Powerful are Engaging Posts in Social Media?

When you’re an enterprise, may it be a business start-up or an established one, social media is one of the digital marketing tools that you shouldn’t overlook.

Social media pages on Facebook and Twitter can determine search ranking results, especially when search engines like Google find it significant enough to be high up on the search engine results pages (SERPs).

guy sipping frozen coffee on iphone This can help increase traffic, engagement, and conversion rates for your business. In addition, social media presence can demonstrate brand power, credibility, and authority.

However, each platform works differently, making it additionally difficult for social media coordinators to what, when, and how to post content. These tips can help you come up with compelling content for these different social media sites. (more…)

Client Video: mConnexions – PuroClean

In this video, we partnered with mConnexions to produce a testimonial video for PuroClean of mid-Michigan. They go through the steps of how they helped a local client with eliminating cigarette odor out of the house.

For more on mConnexions: https://mconnexions.com/

For more on PuroClean: https://www.puroclean.com/ph-mi

Guest Post: Selecting the Most Effective Marketing Channels and Methods for Your Business

One would assume that having access to a whole range of different channels makes it easier for businesses to market themselves and engage with their target audiences properly. Alas, having more options is often more confusing and more challenging to navigate than having a select few choices at your disposal. Use too many different channels and you risk diffusing your brand in front of fewer people due to limited resources. Limiting yourself to a few channels can also mean a disaster for your marketing efforts, since people do consume various media outlets regularly.

Striking the right balance and placing your brand on the right channels can make all the difference when the time comes to impress your audience and communicate with them effectively. Depending on your budget, your resources, and of course, your audience, you will be able to limit your marketing efforts to a select few channels that will bring you the best results. Here are a few of today’s most popular and widely used marketing channels and methods to consider. (more…)

New Video: Ingham County Health Department – Keeping Teeth Healthy

In this second video in the three part series on healthy dental practices, Dr. Stephen Pittel talks about how to keep a child’s teeth healthy and what are some things to think about when you are taking care of the teeth of your little.

For more information: http://hd.ingham.org/

#BetterCallPaul – A Conversation With Fall Intern Erickson Hufnagel

In this episode of #BetterCallPaul, Paul has a sit down interview with the other intern for the fall, Erickson Hufnagel. The talk revolves around Erickson’s goals after UnoDeuce, what he learned and his greatest takeaway. If you are interested in becoming an intern with UnoDeuce,. contact Paul at [email protected]

Guest Post: How to Set up a Sales Booth to Attract New Customers

A good sales booth can be an incredible marketing tool – that is, at least, if you set it up correctly. Poorly planned-out booths are distressingly common and they’re also huge wastes of both your time and money. If you want to get the most out of your investment, you’ll definitely want to consider the following advice when you set up your next booth. (more…)

New Video: Shoemaker Medical – An Introduction

In this video we meet Maya Shoemaker, of Shoemaker Medical. She is professional animator and illustrator based in Dewitt, Michigan.
For more information please go to: http://www.shoemakermedical.com/

#BetterCallPaul – An Interview with Brandon Camarillo

In this episode, Paul takes some time out to talk with one of our fall interns Brandon Camarillo. He learns from Brandon what was the most impactful part for him on working at UnoDeuce.

If you are interested in interning at UnoDeuce Multimedia, send an email to [email protected]

Guest Post: 5 Ways Video Can Give Your Advertising Strategy an Advantage

In the world of online marketing, there are numerous strategies that businesses employ to draw in customers. When it comes to determining the most effective format in regards to ROI, video tends to pull ahead of the rest. If you’ve been debating video advertising for your business, here are a few reasons you should really stop thinking about and do it.

People Are More Likely to Watch a Video Than Read

People are more likely to hit the play button on a video than they are to read text. That’s just the reality of the digital world that we live in. This means that it would be a wise investment to make some quality videos for potential clients to find. They’ll feel more engaged, so they’ll be more likely to consider your product.

They’re Sharable

A major bonus to choosing video as your form of marketing is that they’re easily sharable. People can post the video on social networking sites or simply email it to a friend. This allows you to easily get your business in front of more users without any extra effort on your part.

Users Are More Likely to Buy When You Give First

If you decide to make informative videos for users, then you can give them something for free, and people really like free things. When they get something from you before you ask them to buy, they’re more likely to return the favor and buy something from you.

It’s best to use a video production company and high-quality cameras as people are less likely to watch low-quality videos. High quality videos will make you look more established and reliable than a badly lit or shaky video would. If your video is demonstrating a skill or technique, you should ensure that it’s not full of jargon. If the average Joe can’t understand it, they’ll click off your video, and you will have lost a potential customer.

Video Allows for More Clear Communication

While written communication can be powerful, it can also lead to confusion when the tone and ideas aren’t clearly expressed. Video allows you to more clearly communicate with your audience because it’s more versatile and you can more easily convey your tone. They can read your body language and words. While outlets like audio and content writing are still useful, users can’t always be clear about what you’re saying.

Search Engines Love Videos

If you do a Google search for any sort of ‘how-to’ topic, there will be a few videos that get returned on the first page along with the typical text results. This is because search engines have done the research and found out that people would rather watch a video on a topic than read a long webpage about it. If you make a video, it’s more likely to get put in front of consumers quickly

Video advertising is the newest craze taking over the online market. As consumers sway more and more toward videos than traditional advertisements, now it’s more important than ever before to produce videos. The above are just five of the many reasons that should give you the motivation to move forward.

Anita is a freelance writer from Denver, CO. She studied at Colorado State University, and now writes articles about health, business, family and finance. A mother of two, she enjoys traveling with her family whenever she isn’t writing. You can follow her on Twitter @anitaginsburg.

New Video: Triterra – Celebrating 10 Years

In this video, we celebrate Triterra and all of their success as they reach the 10 year milestone. We hear not only from the owners but also their clients who have had a wonderful experience with this community minded company.

For more information: http://triterra.us/