In this conversation, Paul sits down with the co-founder of Triterra and they talk about the environment, being an entrepreneur, work life balance and the restaurant business.
For more on Triterra: http://triterra.us/
For more on Eaton Craft Co.: https://www.yelp.com/biz/eaton-rapids-craft-eaton-rapids-2
Preventative maintenance is of the essence for home settings. It’s just as essential for commercial environments, too. If you represent a business that’s serious about smooth operations, you should emphasize the value of routine preventative maintenance. Regular upkeep can keep all kinds of issues at bay. Pinpointing problems early on can decrease repair costs dramatically.
Frequent professional plumbing system maintenance can be advantageous for businesses of all kinds. If you want to safeguard your workspace from overflowing toilets that discourage customers and employees, then you need to invest in first-rate maintenance strategies. Professional plumbing maintenance can nip all kinds of irritating and unpleasant issues in the bud. They can keep inconveniences out of your thoughts, too.
Roofing systems are indispensable parts of commercial structures. A roofing system that’s not in good condition can interfere with business functions. It can cause leaks that can disrupt customers, clients, and employees. It can also bring in drafts that can negatively affect day-to-day productivity levels as well. Commercial roofing services can protect you from all kinds of roofing concerns.
Commercial settings need to have dependable electrical arrangements. Problematic wiring can be a serious risk to humans. Electrical setups that are faulty can bring on a range of inconveniences that you don’t want or need. If you want to minimize the possibility of outages and terrifying electrical fires, then you need to update and maintain your electrical setup regularly. Get in touch with a reputable electrician who has an unparalleled track record in the commercial world.
Visual maintenance is important for businesses, too. Businesses need to leave their employees with positive impressions. Businesses that look dirty and neglected can be unsettling. They can push people away, too. If you want people to gravitate to your business, you can start by investing in commercial landscaping services. Professional landscapers can keep your outdoor space fresh and tidy. They can make people want to visit your business time and time again. No one wants to visit a business that has overgrown grass, pests and weeds galore.
Preventative building maintenance is a must-have for businesses of all types. If you run a fitness center, you need maintenance. If you head a small neighborhood grocery store, you need it, too. In-depth maintenance confirms your devotion to your customer base. It shows that you’re enthusiastic about optimal efficiency for your team members as well.
Rachelle Wilber is a freelance writer living in the San Diego, California area. She graduated from San Diego State University with her Bachelor’s Degree in Journalism and Media Studies. She tries to find an interest in all topics and themes, which prompts her writing. When she isn’t on her porch writing in the sun, you can find her shopping, at the beach, or at the gym. Follow her on Twitter and Facebook: @RachelleWilber; https://www.facebook.com/profile.php?id=100009221637700
Julie explains how it was a long process for her to actually step out on her own with mConnexions, but when she did, she didn’t look back and has built a very successful digital storytelling agency.
To watch the entire conversation: https://wp.me/p8q8pr-1Ek
For more on mConnexions: https://mconnexions.com/
A business with good brand management strategy can take off way past its contemporaries and increase profits using social media marketing trends that match your audience and budget.
Most marketers will certainly focus on local targeting but they will affect your business either way. Here are some of the social media marketing trends that may come through in 2018!
Artificial Intelligence Dependency
While AI is not entirely new, its relevance in the social media marketing scene has steadily grown this year. In fact, 57% of social media marketers already use AI in their campaigns. It is set to exceed to grow tremendously in the next two years.
Live Video and Viewership Reach
The popularity of live videos on Facebook, Instagram and Snapchat will continue to soar in 2018. While it is not a new concept, it will grow exponentially and its usage in influencing and engagement reach will be significant next year. People love watching videos and that is a fact. 80% of the users like watching clips than reading a post. Facebook has also divulged that live videos get thrice more exposure than any other media in their platform.
Live videos can be used to provide a sneak peek for an event or a product reveal, do a sales pitch, introduce your followers to your clients or promote exclusive sales to your audience.
Mobile Video Consumption
The rise of video marketing was apparent in the past year but with its synergy with mobile technology, we will see the ascension of mobile video consumption. Thus, websites should be mobile-friendly. It is expected that mobile video consumption will increase by 25% so planning a revolutionary mobile video social media marketing strategy would be an awesome kickoff this year
Get ready for everything mobile as it is the most popular method to surf the internet. In 2017 alone, 70% of searches are done in mobile devices – it is expected that the remaining 30% will follow through.
Customer Experience Marketing / Reviews
Digital word of mouth and reviews of products and services will get its traction in 2018. The best part is there are various media platforms that can be used for these reviews. Focusing on customer experience is vital as it reflects the image of your company to your entire audience. It exposes the perception of the customers of your brand from the experience they had with you.
Loyal customers can be acquired if the primary focus on customer marketing experience is done. Maintaining good reputation in social media through positive reviews will surely give you the advantage over similar services and competitors with bad reviews.
Content Marketing Resurgence
In 2017, content marketing may have taken a step back but it is a social media marketing constant that will be there eternally. Quality content is important because 70% of the people said they would more likely be interested in a company learning about it from an article than just an ad.
2018 is the year to get even more creative with video content, graphics, and blog posts! Sell your business well with eye-candy content filled with quality information.
The Emergence of Voice Search
It is projected that in three year’s time, 50% of searches will be voice enabled. Voice search optimization tends to use long-tail keywords and conversational phrases that people are likely to blurt out. Content marketing will make it quicker and easier for voice search.
TV Advertising in a New Light
The rise of Netflix and Hulu have changed the way people watch shows. TV streaming produced shows have been winning awards and now people can watch with their mobile devices. There is more to come in 2018 now that Facebook, Youtube, and Amazon have their own TV series now. The future of TV advertising will also change as it migrates to the digital world.
Generation Z
Strategic social media will be the best chance to reach the target audience. With the changes in algorithms and updates in social media, businesses must be equipped with the weapons to fight for social presence.
Marketing in 2018 will center on the Generation Z. Get started now in order to stay on top. The foundations of your marketing in 2018 will be the pillars for the marketing you will do in the next two decades as one generation spans 20 years at least.
Brand Trust and Transparency
The name of the game in the coming years is genuine and sincerity. Transparency and trust are very important for consumers. Everyone reads reviews and they search your pages and profiles. The internet is a big stalking world where they would know everything they can possibly know before coming to your business.
People leave their feedback and the internet has caught up by adding extra verification layer. More and more methods to verify and prove transparency will open opportunities in 2018 and this will give you the chance to beef up your brand reputation. Always show human element that can easily relate your marketing methods to your audience.
Garret is the founder and CEO of Healthy Business Builder and through his company, remains dedicated as ever to use his training and real life business experience to meet his passion to see the business succeed through disciplined management, creative marketing and committed client service.
The Arts Council just doesn’t offer membership, it also offers an avenue for artists and art organizations to jump start something special. Listen to the stories of four artists the Arts Council has helped through the grant programs they administer and the success it has brought to them.
For more info on the Arts Council: www.lansingarts.org
In case you missed it, here’s what was launched in September 2018 we have videos from:
Elder Law of Michigan, Check In Michigan, Dr. Susan Maples and it’s a Breast Thing.
Please check out our YouTube Channel for full versions of each video!
http://bit.ly/2jklgle
We all want to make more money and find stable income. This is especially true amongst millennials, who haven’t seen the same gains as other demographics. But this search causes many of us to tolerate a lifestyle that focuses too much on work and stops us from developing other aspects of our lives.
Finding the right work-life balance can be tricky, especially in the current labor market. More than half of all employees believe it’s a very important part of selecting a job or career, yet many aren’t sure exactly how to make it work on an individual level.
It’s easy for to know where you stand in your work life with things like a 360 performance review, but it’s much harder to evaluate where improvements can be made in your personal life. While it’s often difficult to balance all these priorities, there are many effective ways to improve your quality of life.
This is the first question you should ask yourself as you approach any lifestyle change. If you’re hoping to improve your work-life balance, there’s a good chance you feel like you aren’t using your available time for what’s really important in your life. The first step is therefore to identify the things you want to make time for.
Determining your top priorities will help you envision a lifestyle that fits all of your needs, rather than just the financial ones. Unfortunately, this often leads to conflicts.
You’ll have to decide what you’re willing to sacrifice and what can’t be left behind. Working long hours, for example, may be unavoidable if you have certain career aspirations. These tough decisions are part of the process.
While it’s important to visualize large-scale change, that starts with smaller adjustments that add up over time. The first way to do this is to analyze your time management. Flexible hours are actually one of the best ways of maximizing work-life balance. Figure out which work priorities are important enough to dedicate yourself to, and try to minimize anything that doesn’t align with your goals.
You’ll also need to learn how to put your own needs first. Many people work long hours simply because they feel they “should,” but your career should work for you, not the other way around. This involves setting limits on each aspect of your life and letting lower priority items go in favor of the things you truly care about.
The most important part of work-life balance is simply understanding that it’s your life. If your job isn’t making you happy, or if aspects of your personal life are an excess drain on your time, remember that you don’t owe your time or happiness to anyone or anything. Work-life balance is all about taking control of your life so you can enjoy your time.
Of course, making important lifestyle changes is never quite so simple, and many of these adjustments start out very small. If you try to make the shift all at once, you’ll likely end up back where you started. That’s why you should try to make minor changes that will improve your quality of life. As long as you consistently manage your priorities with a view to your long-term goals, positive changes will follow.
Rae is a graduate of Tufts University with a combined International Relations and Chinese degree. After spending time living and working abroad in China, she returned to NYC to pursue her career and continue curating quality content. Rae is passionate about travel, food, and writing (of course).
In this second video of a 5 part series in our partnership with Martin Waymire on short term rental issues, Fire Chief Greg Janik is mostly concerned about the safety problems with
using a home as a short term rental.
For more information: www.airbnbwatch.org/michigan
On this episode of #BetterCallPaul, Paul talks about why you should consider vlogging and gives some tips on what to do. As always, if you have questions about video marketing and storytelling, You know what to do. You Better Call Paul.
Before setting up on her own, Julie spent 12 years producing for local news all over the midwest. She also started and ended her broadcast news career at the same station, WLNS in Lansing.
For more on Julie: www.mconnexions.com