Startup Grind Lansing
Guest Blog: Effective Strategies for Thriving in a Women-First Business Environment
Nearly all modern businesses are confronted with daily challenges that can impact their ability to operate efficiently. This just doesn't extend to dealing with customer-facing issues or differentiating themselves from competitors.
Many organizations, especially those working to establish a "women-first" business environment, are regularly faced with internal challenges associated with the acceptance of diverse leadership perspectives and available opportunities.
However, there are some effective strategies that every women-first business can apply to help them thrive in today's business environment.
Common Challenges When Running a Women-First Business
Even though women-first businesses are often great examples of how businesses can embrace a positive vision and important core values, they still operate in a world dominated by outdated corporate traditions. Below are some of the common challenges these businesses face:
Confronting Stereotypical Expectations of Society
Even with the amount of progress we've made as a society, there are still many preconceived notions that exist regarding how a woman should prioritize both her personal and career ambitions.
The assumption that a woman should be focusing more on her family or even that the qualities she should manifest need to be "soft" or "nurturing" often leads to biases in how women are treated in professional settings.
Dealing with Business Funding Issues
Several studies have focused on evaluating the balance between men's and women's owned and operated businesses when it comes to receiving necessary funding. Unfortunately, there is still a considerable gap, with men receiving 63% more value and twice as much funding for their businesses.
Women entrepreneurs are often put in the position-whether consciously or unconsciously-of having to work harder for their business ventures and under heavier scrutiny just to receive fewer funding opportunities than men.
Working Around Certain Cultural Values and Traditions
Different cultures have varying opinions when it comes to women taking on certain roles in business. For women who represent certain demographics, it can be hard to allow themselves to experience the same opportunities as males without impacting how they're viewed in light of cultural expectations.
This can make it difficult for women in certain areas around the world to get the same fair treatment as others in business settings.
Being Underrepresented in Leadership Roles
Unfortunately, there is a self-reinforcing cycle that can take place when fewer women are positioned in leadership roles. As younger women start entering the workforce, it can be hard to find role models to look up to, which often leads to less support when facing certain stereotypes within professional settings.
This lack of support can often lead many new aspiring female professionals to abandon their career goals, leading to even fewer role models for future generations.

Effective Strategies for Creating a Thriving Women-First Business Environment
Although running or working in a women-first organization has its fair share of challenges, there are some effective strategies you can apply to help you thrive.
Establishing a More Resilient Mindset
As difficult as many of the challenges mentioned might be on their own, one of the toughest challenges women will often face in their careers is their own self-doubt. Not believing in yourself, or worse, accepting the narrow-minded viewpoint of others, can be debilitating.
One way that you can help to avoid this is by establishing a resilient mindset when it comes tohow you face certain obstacles. The importance of resiliency is often showcased in trauma therapy sessions, where therapists will help their clients accept and respect the difficult moments in their lives but never run from them.
Resiliency teaches individuals to look deeper at the positive qualities and capabilities they have, giving them more strength to tackle certain challenges in life. When you're able to successfully build more resiliency in life, the "bigger" setbacks in your career or personal life start to look little smaller every day, and you're able to approach every new challenge as an opportunity to learn and grow.
Developing Important Leadership Qualities
Being a great leader takes time to develop and can require a wide range of both technical and interpersonal skills. Unfortunately, however, women are often scrutinized more than their male counterparts when it comes to how they showcase and prove their ability to take on larger roles in an organization.
But rather than letting this stereotypical mindset dissuade you from taking on leadership positions, use it to make yourself even better at driving and motivating your teams. Developing strong communication and conflict-resolution skills is a great way to showcase your ability to inspire others.
However, this doesn't mean that women need to abandon their empathy just to prove a point. Showing that you truly care about those around you is a significant strength and something that should be encouraged in everyone.
Learning How to Effectively Negotiate
Finding Helpful Tools and Resources
Position Yourself and Your Business for Success
EXPERT CONNEXIONS: Startup Story: Stunio
Meet Stunio: a tech startup that launched — without technology!
If you think you need to build an advanced enterprise tech platform before going live, you’ll want to hear the story behind Stunio.
In this episode of Expert Connexions, Julie Holton speaks with Adam Green, the founder of Stunio, and Jordan Hankwitz, the new Chief Strategy Officer brought on board to drive strategic growth.
Recognizing the need for expanded leadership: Adam’s journey from realizing the need for a strategic vision and administrative support to transform Stunio from a student startup to a professional enterprise.
The origin of Stunio: How Adam’s personal struggles during law school inspired the creation of a platform to connect college students with local job opportunities.
Evolution of Stunio: From humble beginnings to a sophisticated technology-driven platform, the strategic decisions behind its growth.
Strategic direction and community engagement: Jordan shares insights into his role in shaping Stunio’s future and fostering connections within the community.
CLIENT STORY: Child and Family Charities – Resilience Award: Delta Dental
Delta Dental was honored with the Resilience Award by Child and Family Charities at their 2023 Red Nose Ruckus. Delta Dental has helped to introduce dental care to children with sensory issues in a warm and welcoming environment, and continues to provide bright and healthy smiles for all.
12th Annual Deucey Awards Winner Reveal
The votes have been cast. The winners have been selected.
Now is the time to reveal those winners and pay respects to all the nominees.
Who will be the winner in the following categories:
Downtown Superstar Video of the Year
Most Entertaining Video of the Year
Most Inspirational Video of the Year
Most Outstanding Video of the Year
This the program to find all of that out. Watch now. Share later.
Thanks again for your participation.
MIpreneur – Build Awareness with TikTok with Chad Jordan of Cravings Gourmet Popcorn
Are you looking to skyrocket your business’s success on social media? Are you curious about how to harness the power of TikTok to boost your revenue? Look no further!
Grow and build awareness in your small business or organization using TikTok and leveraging your personality and brand culture.
Discover the transformative power of TikTok as Chad Jordan shares his firsthand experiences and strategies for leveraging this dynamic platform to skyrocket your business’s success.
Don’t miss out on this invaluable opportunity to learn from a true trailblazer in the industry
PRESENTER:
Chad Jordan, Owner of Cravings Gourmet Popcorn
WHAT TO EXPECT:
– Insider Tips: Learn firsthand from Chad’s experiences and gain valuable insights into leveraging TikTok for business success.
– Case Study: Explore Cravings Gourmet Popcorn’s journey and discover the tactics that propelled them to the top on TikTok.
– Q&A Session: Get your burning questions answered directly by Chad and uncover strategies tailored to your business needs.
12th Annual Deucey Most Outstanding Video Nominee: Todd Martin Youth Leadership
Todd Martin Youth Leadership is our final nominee for Most Outstanding Video of the Year. From the instructors to the parents to the kids, Todd Martin Youth Leadership focuses on being an activity for youth and a foundation for the community.
Vote for them! https://unodeuce.superwebpros.com/deucey-awards/
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► To keep up with our new client videos:
https://vimeo.com/unodeuce
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Remember, there’s always another story to tell, and we would love to tell your story. Please connect with us: https://unodeuce.superwebpros.com/contact/
#videostoryteller #deuceyawards #unodeucemultimedia
12th Annual Deucey Most Outstanding Video Nominee: Augsburg University
Our next nominee for Most Outstanding Video of the Year is for Augsburg University. Jeremy Myers tells of how The Confluence hosts a week-long journey where people can connect with others through God’s teachings and use them to help make the world a better place. Augsburg University has groups for everyone, including young people, adults, and college professors.
Vote for them! https://unodeuce.superwebpros.com/deucey-awards/
—
► Subscribe to the UnoDeuce Multimedia Channel Here:
https://www.youtube.com/unodeucemultimedia
► To keep up with our new client videos:
https://vimeo.com/unodeuce
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Remember, there’s always another story to tell, and we would love to tell your story. Please connect with us: https://unodeuce.superwebpros.com/contact/
#videostoryteller #deuceyawards #unodeucemultimedia
12th Annual Deucey Most Outstanding Video Nominee: Justice League of Greater Lansing
Our third nominee for Most Outstanding Video of the Year is for the Justice League of Greater Lansing. We were asked to document a powerful situation in which the Presbyterian Church requested an audience of a primarily Black church in Lansing to offer a formal apology for the sin of slavery to its congregation. This is just the beginning of that story.
Vote for them! https://unodeuce.superwebpros.com/deucey-awards/
—
► Subscribe to the UnoDeuce Multimedia Channel Here:
https://www.youtube.com/unodeucemultimedia
► To keep up with our new client videos:
https://vimeo.com/unodeuce
—
Remember, there’s always another story to tell, and we would love to tell your story. Please connect with us: https://unodeuce.superwebpros.com/contact/
#videostoryteller #deuceyawards #unodeucemultimedia
12th Annual Deucey Most Outstanding Video Nominee: First Day Homecare
First Day Homecare is our second nominee for Most Outstanding Video of the Year. At First Day Homecare, they take pride in helping families be able to be mothers or fathers to their children instead of nurses. Now, hear the story of First Day Homecare’s first Private Duty Nursing Patient, Darby.
Vote for them! https://unodeuce.superwebpros.com/deucey-awards/
—
► Subscribe to the UnoDeuce Multimedia Channel Here:
https://www.youtube.com/unodeucemultimedia
► To keep up with our new client videos:
https://vimeo.com/unodeuce
—
Remember, there’s always another story to tell, and we would love to tell your story. Please connect with us: https://unodeuce.superwebpros.com/contact/
#videostoryteller #deuceyawards #unodeucemultimedia
