Startup Grind Lansing
MIPRENEUR – Success Stories of Michigan Entrepreneurs Panel
Join us on Wednesday, October 30th, for an exciting panel discussion featuring successful entrepreneurs from Michigan’s top entrepreneurial cities! Learn from local business leaders as they share their journeys, challenges, and the opportunities they’ve encountered while building businesses in various regions across the state.
PANELISTS:
Kirbay Preuss – Owner, Preuss Pets
Adam Green – Owner, Stunio
Faris Alami – CEO, International Strategic Management
Emily Wiechmann – Owner, First Day Franchising
WHAT TO EXPECT:
Expert Panelists sharing their experiences in growing successful businesses in Michigan’s most vibrant entrepreneurial hubs.
Actionable Insights on how to leverage the unique resources and opportunities available in each city for business growth.
Networking Opportunities with fellow entrepreneurs, small business owners, and professionals passionate about building brands in Michigan.
CLIENT STORY: Todd Martin Youth Leadership: Enriching Young Minds Through Play and Learning!
Every afternoon, as the final school bell rings, a special kind of learning begins at Todd Martin Youth Leadership (TMYL). Nestled in the heart of the community, this after-school program has become a beacon for students seeking academic support and the joy of play. This blog post explores the rich tapestry of experiences offered by TMYL, focusing on academics, personal growth, and the magic of tennis.
A Holistic Approach to Learning
Academic Support
One of the core pillars of the Todd Martin Youth Leadership program is its commitment to academic enrichment. Each day is thoughtfully structured, dedicating a crucial part to academics. Students can tackle their homework with the guidance of dedicated program mentors. For those not burdened by school assignments, various engaging academic activities await, encouraging exploration and curiosity.
“Sometimes, just an hour or two of extra help makes a difference,” program mentors insist. This focused approach not only helps students grasp challenging concepts but also fosters a love for learning that extends beyond the classroom walls.
The Power of Play: Learning Through Tennis
The other half of the program is spent on the tennis court. Here, students learn the basics of tennis and invaluable life lessons about teamwork, dedication, and resilience. This unique blend of physical activity and skill-building has led many students to discover a new passion that enriches their lives inside and outside the classroom.
The excitement of mastering a new skill and the thrill of competition instill a sense of achievement in the students. As they rally on the court, they also rally their confidence and social skills, creating a well-rounded approach to personal development.
Building Stronger Bonds
Social Growth and Team Spirit
Todd Martin Youth Leadership is more than just an academic and athletic program; it is a vibrant community where students grow socially. The emphasis on fun, whether through academic or athletic endeavors, ensures every child finds joy in their activities. Parents have observed remarkable shifts in their children’s characters as kids come home with stories about newfound problem-solving skills, math tricks, and exciting revelations from their tennis matches.
“She just loves it. He comes home buzzing about math he learned, and sometimes he knows more than I do!” a delighted parent shares. These transformations highlight the program’s impact on academic success and character development.
A Community Safety Net
In today’s world, balancing work and family life can be challenging—especially for single parents—but TMYL offers a vital support system. The program provides a stable environment where kids can spend time productively, explore new interests, and form meaningful relationships.
“We provide stability where there may not be some stability, whether at home or school,” explains one of the coordinators. This approach ensures every child has someone looking out for them, reinforcing the age-old wisdom that it truly takes a village to raise a child.
Adventures Beyond the Classroom
Exploration and Discovery
Beyond daily activities, TMYL offers exciting field trips that broaden students’ horizons. Visits to places like the planetarium allow children to dive into the wonders of science, while trips to an air zoo provide thrilling experiences with balloon rides and aviation. These outings are educational; they offer students a chance to experience the world outside their textbooks and playgrounds, enhancing their learning with real-world experiences.
End-of-Year Celebrations
Every summer culminates in a much-anticipated carnival, a highlight for many students. From classic games to modern attractions, the carnival celebrates a year filled with learning and growth. One excited participant shared, “This is my first time ever being in a carnival, so I like it very much. And the dunk tank? That’s revolutionary!”
Conclusion: The Magic of a Village
Todd Martin Youth Leadership is more than just an after-school program; it is a nurturing environment that motivates children to dream bigger and aim higher. It stands as a testament to the power of community in shaping the minds and hearts of the next generation.
For those who have experienced it, the program is not merely a service but a pivotal chapter in their lives. Through academic progress, social development, and the joy of discovery, TMYL makes a lasting impact. As we nurture and guide our young ones, let us remember the magic that unfolds when a community comes together to support and enrich its younger members.
David’s Journey: Behind the Scenes of a Video Production Internship! — Meet the UnoDeuce Intern
Discovering a Passion for Video Production
David’s entry into video production is fueled by a genuine curiosity and a strong desire to learn. He explains, “I’m doing it because I want to learn more about video production and get more experience in the field.” His academic background at Lansing Community College (LCC) has provided him with theoretical knowledge, but the practical experiences at UnoDeuce Multimedia truly enrich his learning. David appreciates the program’s focus on real-world applications, which allows him to work on projects that challenge him and enhance his understanding of the craft.
A Hands-On Approach to Learning
At UnoDeuce Multimedia, David is not just a passive learner; he actively engages in hands-on experiences essential for his development. “I think this is a really cool opportunity to get a lot of experience with actual clients,” he shares. This immersion in real-world scenarios enables him to tackle challenges that aspiring professionals are likely to face, making his internship a crucial stepping stone toward his future career in the industry.
Learning the Ropes: From Setup to Client Interaction
The practical fieldwork component of David’s internship is invaluable. He notes that working on-site, setting up equipment, and interacting with clients provides him with insights that will be beneficial for employment opportunities in production and post-production. “An actual fieldwork experience will help in the future, whether it’s for a production role or editing tasks,” David explains. This direct involvement in the production process allows him to understand the nuances of client relations and the demands of a fast-paced environment.
Understanding the Workflow of a Production House
By immersing in a professional production house, David is gaining a comprehensive understanding of the industry’s operation. “I’ve learned how an actual production house works, and I think that’s really valuable,” he reflects. This exposure equips him with a broader perspective on video production, from conceptualization to execution, enhancing his ability to contribute effectively to various projects.
A Lifelong Fascination with Media
David’s enthusiasm for media is not limited to production alone; he is also a content creator. “I’ve always been interested in film and video, whether it’s YouTube or TV,” he remarks. His venture into making cooking videos showcases his passion for storytelling through visual media, allowing him to explore different formats and styles. David is keen on developing his skills further, understanding that versatility is critical in the evolving media landscape.
Personal Interests Beyond the Lens
David enjoys outdoor activities outside of work and often finds inspiration in nature. “I really enjoy the River Trail here in Lansing,” he shares. This connection to the outdoors offers him a balance to his digital pursuits and serves as a source of relaxation and creativity.
Cooking is another of David’s passions. “I’d say my biggest hobby is cooking,” he smiles. This creative outlet parallels his work in media, as he experiments with flavors and narratives, combining his love for storytelling with culinary arts.
Final Thoughts
David’s journey through his internship at UnoDeuce Multimedia exemplifies the significance of blending education with practical experience. His story is one of growth and inspiration, resonating with aspiring creators eager to make their mark in the media landscape. As David continues refining his skills and deepening his understanding of storytelling, his narrative is just beginning.
Stay tuned for more insights and stories from the interns at UnoDeuce Multimedia, each bringing their unique perspectives and energy to this vibrant creative community.
EXPERT CONNEXIONS: Roadmap to the Future: AI in Manufacturing
As we explore the future of AI in manufacturing, one thing remains clear: it still takes human expertise to guide and advance this powerful technology.
In this episode of Expert Connexions, we’re diving into how AI is reshaping the manufacturing industry—and it’s not as simple as just learning a new tool.
While AI tools like ChatGPT and Perplexity are great for certain tasks, integrating AI into manufacturing requires a more complex, industry-specific approach. That’s why today’s expert guest shares an AI roadmap designed specifically for manufacturers, highlighting the opportunities to boost speed and efficiency while still preserving the human element.
Key topics covered include:
• A detailed roadmap for implementing AI in manufacturing ?
• The underrepresentation of women in AI and tech ??
• How AI can enhance productivity and community well-being, rather than taking away jobs ?
• Watch now and discover how AI can complement Michigan’s long-standing tradition of making things—while shaping the future of manufacturing!
CLIENT STORY: Catholic Charities – Eaton, Ingham, Clinton: A Lifeline of Hope and Transformation for the Community
Catholic Charities – Eaton, Ingham, Clinton serves as a vital lifeline for countless families, offering a spectrum of services that address the unique needs of individuals and communities. When employees and volunteers share their experiences, a recurring theme emerges a profound appreciation for the organization’s extensive efforts to uplift those in need. Many people may not realize just how instrumental Catholic Charities is in providing support, whether it’s a small helping hand or significant assistance during times of crisis.
The organization’s offerings include breakfast and lunch services, food pantries, medical clinics, personal needs support, and clothing closets. Each visitor comes with their own story and challenges, and Catholic Charities tailors its assistance to meet these diverse needs effectively. This approach fosters a sense of belonging and safety, ensuring everyone feels welcome and supported.
A Personal Journey of Support and Transformation
Stephanie’s story exemplifies the transformative impact of Catholic Charities. At a challenging point in her life, she turned to the organization for help and found solace through their counseling services. She recalls, “They don’t need anything to come here. They’re going to be able to get it no matter what every time.” This ethos of accessibility and unconditional support sets Catholic Charities apart from other organizations. Their mission transcends mere assistance; it’s about creating a nurturing environment where individuals can thrive.
Compassionate Care in Every Aspect
One of Catholic Charities’ hallmarks is its commitment to compassionate care. In contrast to many medical practices that rush appointments, Catholic Charities dedicates ample time to each patient. This allows for establishing genuine trust and rapport, fostering deeper connections between caregivers and those they serve.
This philosophy extends beyond medical care to the food pantry. Instead of receiving pre-packed boxes, individuals can enjoy a more personal shopping experience, choosing items that cater to their preferences and dietary needs. Respect for personal choice and dignity is central to the organization’s mission.
Services Offered:
– Medical Care: Focused on building comprehensive patient relationships.
– Food Pantry: A grocery-like experience that respects individual preferences.
– Counseling Services: Tailored emotional support and guidance.
– Clothing Closet: Providing essential items with dignity.
A Unified Mission: Hope and Love in Action
The recent merger within Catholic Charities has brought about significant positive change. By embodying the concept of “one plus one equals three,” the organization has become more efficient and impactful. Its unified mission aims to unite neighbors in hope and love, translating into tangible actions that benefit others’ well-being.
The High Street campus currently has a 10-room patient facility. The upcoming expansions at the St. Vincent campus will introduce six additional patient rooms and a dental resident program for youth, people with disabilities, and veterans. Moreover, reopening the Children’s Home underscores the hospital’s unwavering commitment to the younger generation.
Creating Safe Spaces for Youth
The modern 40-bed residential facility at the Children’s Home highlights Catholic Charities’ dedication to youth welfare. Volunteers often recount heartwarming interactions with children; many express gratitude for simple comforts like clean sheets, warm beds, and a safe environment. One volunteer shared, “All we want is to be loved.” These small yet significant assurances can profoundly impact young lives, demonstrating that even the simplest acts of care can make a world of difference.
The Struggles and Triumphs of Refugee Families
After over five decades of war and civil conflict, many families have sought refuge in the United States. Upon arrival, they quickly realize that support is available, ensuring their children can access previously unimaginable opportunities, education, and safety.
Catholic Charities celebrates these families’ milestones, including graduations and business opportunities that empower them to rebuild their lives. The organization ensures that refugee families feel welcomed and comfortable while helping them navigate the complexities of settling in a new country.
Bridging Gaps with Comprehensive Support
From immediate necessities to legal assistance through its immigration law clinic, Catholic Charities aims to bridge support gaps. Its goal is to offer a helping hand and equip people with the resources and guidance they need to forge a solid path forward. Catholic Charities is a beacon of light for many in a world where hope often feels elusive.
As one client noted, “There’s not much hope out there anymore. It’s not. And this place definitely gives people hope.” This unwavering dedication illustrates the power of community-driven support and its profound impact on individuals’ lives.
Conclusion: A Commitment to a Brighter Tomorrow
Through its extensive range of services—medical care, food assistance, counseling, or safe spaces—Catholic Charities ensures that no one stands alone in times of need. As we look to the future, it’s essential to celebrate and support these efforts, keeping hope alive for a brighter tomorrow for all members of our community. Catholic Charities is not just an organization; it is a lifeline that embodies the values of compassion, care, and commitment to uplifting those in need.
Deucey Award Reflections: First Day Homecare is Outstanding!
First Day Home Care (FDHC) is a beacon of hope for families caring for medically complex infants and children. As a pediatric private duty nursing provider, FDHC places skilled nurses directly in homes, offering essential care for children with tracheostomies, ventilators, and feeding tubes. The professional support FDHC provides is invaluable for families navigating these challenging circumstances.
The ” Darby Story ” video embodies a particularly poignant aspect of FDHC’s mission. Darby was more than just a patient; he was the first pediatric private-duty nursing patient served by FDHC. His journey, which sadly ended in his passing, underscored the vital need for the compassionate services FDHC offers. The video tribute not only honors Darby’s memory but also highlights the critical nature of the organization’s work.
Creating this powerful video required immense sensitivity and bravery. It involved inviting Darby’s grieving parents to share intimate memories, a process facilitated by the UnoDeuce team, who ensured everyone felt supported throughout this emotional journey. The result was not merely a finished project but a heartfelt narrative that captures the essence of FDHC’s commitment to care.
The impact of Darby’s story was profound, culminating in recognition through the prestigious Ducey Award. This accolade pays tribute to Darby’s legacy and underscores the essential services FDHC provides to families in need. Winning the Ducey Award is a testament to the organization’s dedication to highlighting the stories that matter most.
Looking ahead, First Day Home Care is committed to expanding its reach. With plans to open new locations across the nation through franchising, FDHC aims to support even more families caring for medically complex children. Their vision is clear: to ensure that every family in need has access to high-quality care, no matter where they are located.
As FDHC grows, its dedication to compassion and exceptional service remains steadfast. The foundation of their success lies in the meaningful relationships they build and the profound stories they share, like Darby’s. Each story is a reminder of the positive change that compassionate care can bring to families.
In conclusion, First Day Home Care exemplifies the dedication, compassion, and impact that are vital in the world of pediatric nursing. Their journey from a local provider to a nationwide presence is driven by a commitment to stories that touch hearts and change lives. Through continued service and recognition, FDHC stands as a testament to the transformative power of care in the lives of families across the country.
GUEST POST: Behind the Brand: How to Use Videos to Highlight Your Corporate Culture
Photo by FreePik
In today's digital age,creating an innovative video can significantly enhanceyour efforts to attract job-seekers and customers. An engaging video canconvey your message moreeffectively than traditional text-based content,making it a powerful tool in your marketing arsenal. This UnoDeuce Multimedia guide will provide key strategies to help you craft a compelling video that resonates with your target audience and drives desired actions.
Understand Your Audience
Understanding your target audience is crucial in creating a video that speaksdirectly to them. Begin by identifying the demographics, interests, andpreferences of your intended viewers. Tailoring your video's content, tone, andstyle to align with these characteristics ensures that your message is relevant and engaging. Whether your goal is to attract potential employees or customers, a deep understanding of their needs and motivations allows you to create a video that captures their attention and prompts them to take action.
Develop a Storyline
Crafting a compelling story within your video is a powerful way to connect with viewers emotionally. A well-told story can make your message memorable and relatable, driving a deeper connection with your audience. Focus on a narrative that highlights the values, mission, and unique aspects of your business or brand. Whether it's showcasing success stories, behind-the-scenes insights, or customer testimonials, a strong narrative will make your video stand out and leave a lasting impression on viewers, encouraging them to engage further.
Post on the Right Platforms
Determining the best platforms to distribute your video is just as crucial as the content it contains. Sharing your video on Facebook and YouTube can greatly increase its exposure, thanks to the large audiences these sites attract. Moreover, adding your video to your Google business listing can bolster your professional image and give a visual insight into your business. These channels provide superb opportunities for engagement and extensive reach,enabling your video to connect with a wide audience and make a significant impression on prospective job-seekers and customers.
Use Visuals and Sound
Visual and audio elements play a significant role in making your video engaging and dynamic. High-quality visuals, such as animations, graphics,and live footage, can capture the viewer's attention and convey your message more effectively. Complement these visuals with appropriate audio elements, including background music, sound effects, and clear narration. These elements work together to create a more immersive experience, keeping viewers interested and enhancing their understanding of your message. Awell-produced video with strong visual and audio components can significantly boost its appeal and effectiveness.
Include a Clear CTA
A compelling video should always include a clear call to action (CTA) to guide viewers on what to do next. Whether you want them to visit your website, apply for a job, or make a purchase, a strong CTA can significantly increase your video's effectiveness. Ensure that your CTA is direct, concise, and aligned with the overall message of your video. By providing a clear path for viewers to follow, you can drive higher engagement and conversion rates,turning passive viewers into active participants in your business or brand.
Facilitate Sharing
Making your video easily shareable can significantly extend its reach and impact. Encourage viewers to share your video by integrating social sharing buttons and prompts within the video itself. Additionally, optimize your video for various devices and platforms to ensure a seamless viewing experience. By making it simple for viewers to share your video with their networks, you can amplify your message and attract a broader audience. The more accessible and shareable your video is, the greater its potential to attract job-seekers and customers, enhancing your overall marketing efforts.
Creating a video to showcase your corporate culture is a smart way to highlight your brand's identity and values. By giving a genuine glimpse into your workplace, you can attract clients and top talent while building a stronger connection with your audience. Focus on authenticity and storytelling to ensure your video truly reflects what makes your company unique, leaving a positive and lasting impression.
Elevate your brand's story with UnoDeuce Multimedia's expert video production services. Whether you'rea small business or a non-profit, let ushelp you craft powerful narratives that resonate with your audience.
MIpreneur: Success Stories Over Lunch: Cameo King Interviews Lillian Werbin
Prepare for an afternoon of inspiration and insight as MIpreneur presents a special talk show-style event featuring two dynamic women in business, Success Stories Over Lunch. Cameo King, Founder of Grit, Glam, and Guts, will interview Lillian Werbin, CEO & Co-Owner of Elderly Instruments—a family-owned business in Lansing, MI.
Cameo King is a prominent media professional and community advocate based in Michigan. She founded Good Girl Radio, a platform that fosters open and empowering discussions for women. Cameo is also the visionary behind Grit, Glam & Guts, an initiative to inspire young girls to realize their potential through mentorship and empowerment programs. Another notable accomplishment is her creation of Black Girl Day of Play, an event held on June 29th in Lansing, MI, to celebrate and uplift Black girls and women. This day has been officially recognized as Cameo King Day in Lansing, following a proclamation from the city, highlighting her significant impact on the community.
Elderly Instruments has achieved remarkable success, being named America’s Top Small Business for 2023 by the U.S. Chamber of Commerce and among the 2024 awardees of the Michigan 50 Companies to Watch Award by Michigan Celebrates Small Business (MCSB). Lillian, the 2nd generation owner, will share her journey, challenges, and triumphs in running a successful small business in Michigan. With a background in Public Relations and a passion for socio-cultural evolution and community support, Lillian’s insights are sure to inspire and motivate.
Take advantage of this opportunity to gain valuable insights, network with fellow entrepreneurs, and be inspired by Cameo and Lillian’s stories of dedication and success.
CLIENT STORY: Michigan Hands and Voices “Guide by Your Side” Program
In the ever-evolving landscape of family support programs, the “Guide By Your Side” initiative stands out for its compassionate and personalized approach. Coordinated under the umbrella of Hands & Voices, this program provides much-needed assistance to families with children who are deaf or hard of hearing, fostering an empathetic community that resonates with the mission of unbiased family support.
Understanding the Vision of Guide By Your Side
At the core of the “Guide By Your Side” program lies its unique structure, designed to meet the needs of families facing hearing loss. Spearheaded by Tori, a dedicated parent who has navigated this journey herself, the program leverages the expertise and empathy of specially trained guides—parents with children with similar hearing challenges. By directly engaging with families new to this diagnosis, the program offers a lifeline of understanding, expertise, and genuine camaraderie.
“It’s not just about support; it’s about creating a community where families never feel alone,” Tori emphasizes, highlighting the program’s mission to foster connection and resilience among families.
Meet the Guides: Your Allies in the Journey
The program’s guides hail from various regions of Michigan. Each brings a rich tapestry of experiences related to hearing loss, technology, and communication choices. This diversity allows families to find a guide whose experiences resonate with their own, providing reassurance and relatability.
What the Guides Offer:
1.Personal Meetings: Guides are available for personal meetings, whether virtually or in person. They accommodate families’ schedules to make support as accessible as possible.
2.Expert Navigation: These guides are adept at navigating complex systems, from health insurance and medical teams to language acquisition and educational pathways. Their knowledge can be invaluable in ensuring families access the resources they need.
3.Emotional Support: Having walked similar paths, the guides offer deep empathy and understanding, helping families overcome feelings of isolation. Their shared experiences create a sense of belonging and comfort.
Building a Community of Connection
Tori’s journey illustrates the profound impact of the “Guide By Your Side” program. When her son was diagnosed with profound hearing loss, she initially felt overwhelmed by grief and uncertainty. However, through the support of the program, she found solace and optimism, recognizing the positive possibilities for her child’s future.
The connections fostered by the program are not merely beneficial but crucial for emotional well-being. Families share their stories, exchange advice, and support one another, creating a small yet robust community that uplifts its members.
From Isolation to Assurance
Receiving a diagnosis that your child is deaf can be an isolating experience, especially if there are few or no acquaintances who share this journey. The “Guide By Your Side” program transforms that isolation into comfort. Meeting with a guide reassures families that they are not alone, instilling confidence that everything will be okay.
When a guide visits a new family, the primary goal is understanding their emotions and experiences. By reflecting on their journeys, guides offer tailored support that meets each family’s unique needs. This network embodies the essence of shared experience—a collective of individuals who truly “get it” and are always there to help.
Reaching Out
The program is designed to make the first steps easy. Families interested in connecting with a guide can complete a simple request form on the program’s website or contact Tori directly at toriihannvoice.org. This accessibility ensures that families can seek support without feeling overwhelmed.
Building the Future Together
The “Guide By Your Side” program encapsulates the spirit of community—a mosaic of shared experiences, mutual support, and collective strength. It illuminates the path for families navigating the challenges of raising a child who is deaf or hard of hearing. More than providing mere solutions, it builds a foundation of trust, empathy, and enduring connections.
“Visiting a guide, meeting somebody who’s been there before, provides reassurance that you’re okay and not alone,” Tori explains, capturing the essence of what the program offers.
Conclusion: Empowering Families
In conclusion, the “Guide By Your Side” program offers an empowering, community-driven approach to family support. Blending personal experiences with professional guidance creates a nurturing environment where families do not just survive—they thrive. This journey is shared, embodying a path of hope and possibility.
Whether families seek practical advice or simply a shoulder to lean on, the “Guide By Your Side” program is a constant ally in their unique journey. Through this initiative, families with deaf or hard-of-hearing children find support, and a second family is committed to walking alongside them every step.