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I don’t normally condone using a cell phone for any video practice, it just doesn’t usually create a professional looking video, unless in the hands of a professional. However, I know sometimes, budgets are what they are, and you may be caught in a situation in which you cannot hire a professional. In that case, allow a professional to steer your straight when it comes to using your phone for video. Here are my seven ways in which you can get the best from your phone.

1: Shoot horizontally not vertically

2. Use both hands to stabilize the phone.

3. Shoot in a well lit area. 

4. Shoot in a quiet area and shoot close up (about a foot away) on the subject to get the best audio.

5. If you can, use a window as your light source. Shoot with the window behind you and lighting the subject.

6. Use the same phone to record each interview.

7. Get name, correct spelling of name and title. 

The most important tip to remember is number 1. There’s very little on your end you can do to fix vertical video. To make it look pleasing to the eye, you have to have a professional help you. Here’s an example of what we did to fix a vertically shot cell phone video to add to another video.

So, using your cell phone isn’t the most ideal source to create a video, however there are moments where it is necessary. Just be prepared and also realize that no matter what, having that professional touch is key.

Video is a great informational and promotional tool, but what my clients use it for the most is for great public relations. They may not even know they are using that way either.

What do I mean? Every organization has a culture. Every organization has a personality and it comes through in every person that organization has in a video. It shows that they know what they are talking about and it shows that love or passion in their field. In essence, it is very good PR and the best PR.

Yes, it can be seen as an over positive fluff piece, but it’s real and genuine and people love that stuff. Your audience wants to be talked to not talked at and creating video that harbors your company culture does just that. It creates a more human element. That’s good PR.

Take one of our newest clients, Preuss Pets, for example. They could talk about new animals or new product all of the time. The thing is, they know that what they provide is a human-animal relationship as well as a business-community relationship. It’s their culture that shines through.  Check out the video below to see the affect they have on their employees.

So when you are thinking of promoting a service or informing the world about something new you are doing. Don’t forget to inject the culture of your organization. That’s what people really want to see. So, do them a favor and show them exactly who you are. It’s just good PR. Have I said that enough?

If you are looking to have your organization shine on the web, drop us a line, we will have a few ideas for you. www.unodeuce.com

Video is everywhere. It’s no longer just the computer screen, it’s now on your tablet, your phone…..maybe soon, your watch. The creation of video content on many platforms is becoming easier and faster to publish. In order to have video seen by people, where should you upload your video directly? YouTube? or Facebook? The answer to that is both.

Facebook

Facebook has made a real concerted effort to be video centric. In fact, even organically, your video can get major reach. Facebook has added thumbnails, but the biggest thing is the ability to tag people, businesses and so on so that it hits their news feeds and their fans can see the content. If you have a big presence on Facebook, uploading directly to Facebook should be a necessity.

YouTube

YouTube is a bigger world beyond the walled garden of Facebook. YouTube allows for a better embed and a link to share to other social networks. Youtube also has the ability to annotate on the video to send folks to other videos on your channel or outside your channel or even to other websites and works well on mobile platforms outside of its native site. YouTube is owned by Google, so it is strong from the SEO (Search Engine Optimization) standpoint and can be indexed in searches. Facebook videos are not. YouTube videos can also be shared as links on Facebook, but Facebook links cannot be shared on YouTube.  However, Facebook does downplay links when it comes to organic reach.

Conclusion

The more, the merrier!  Post videos to both platforms to get the greatest reach with your Facebook fans and search engines. They both love video, so make the best of both worlds, even though they may not get along!

I’d love to hear your stories and solutions when it comes to video, plus if there’s anything my company, UnoDeuce Multimedia can help you with when it comes to video, please drop us line.