GUEST POST: Behind the Brand: How to Use Videos to Highlight Your Corporate Culture

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In today’s digital age,creating an innovative video can significantly enhanceyour efforts to attract job-seekers and customers. An engaging video canconvey your message moreeffectively than traditional text-based content,making it a powerful tool in your marketing arsenal. This UnoDeuce Multimedia guide will provide key strategies to help you craft a compelling video that resonates with your target audience and drives desired actions.
Understand Your Audience
Understanding your target audience is crucial in creating a video that speaksdirectly to them. Begin by identifying the demographics, interests, andpreferences of your intended viewers. Tailoring your […]
MIpreneur: Success Stories Over Lunch: Cameo King Interviews Lillian Werbin
Prepare for an afternoon of inspiration and insight as MIpreneur presents a special talk show-style event featuring two dynamic women in business, Success Stories Over Lunch. Cameo King, Founder of Grit, Glam, and Guts, will interview Lillian Werbin, CEO & Co-Owner of Elderly Instruments—a family-owned business in Lansing, MI.
Cameo King is a prominent media professional and community advocate based in Michigan. She founded Good Girl Radio, a platform that fosters open and empowering discussions for women. Cameo is also the visionary behind Grit, Glam & Guts, an initiative to inspire young girls to realize their potential through mentorship and empowerment programs. Another […]
CLIENT STORY: Michigan Hands and Voices “Guide by Your Side” Program
In the ever-evolving landscape of family support programs, the “Guide By Your Side” initiative stands out for its compassionate and personalized approach. Coordinated under the umbrella of Hands & Voices, this program provides much-needed assistance to families with children who are deaf or hard of hearing, fostering an empathetic community that resonates with the mission of unbiased family support.
Understanding the Vision of Guide By Your Side
At the core of the “Guide By Your Side” program lies its unique structure, designed to meet the needs of families facing hearing loss. Spearheaded by Tori, a dedicated parent who has […]
Zac’s Journey in Digital Media: From Graphic Design to Video Production — Meet the UnoDeuce Intern
When Zachary Crute began his academic journey at LCC as a DMac student, he could not have anticipated the transformative path ahead in digital media. His story is one of growth, passion, and exploration, illustrating the twists and turns that can define a creative career.
From High School to LCC: The Unexpected Journey
Zac’s foray into the world of visual arts began in high school, where he first discovered graphic design. Like many aspiring artists, he sought a degree to unlock the creative industry’s doors. However, he soon realized that graphic design was different from where his true passion lay. This epiphany led him […]
ARTS ROLL CALL: Dustin Hunt: Shaping Lansing One Mural at a Time
Welcome to episode 25 of Arts Roll Call, a podcast for the arts curious. Join host Robin Miner Swartz as she interviews muralist and City of Lansing Arts Impact awardee Dustin Hunt. Dustin shares about his journey from graffiti artist and hip hop DJ to art teacher and founder of Muralmatics. He shares about his work around Greater Lansing and his current Arts Impact Project, “Lansing Shaped.”
CLIENT STORY: Eaton RESA – Understanding Youth Homelessness: The Impact of the McKinney-Vento Act
Youth homelessness remains a significant issue in many regions of the United States, affecting countless young lives and their educational journeys. To address this pressing concern, initiatives like the McKinney Vento Act provide essential support for students experiencing homelessness. One organization leading this charge is the Eaton Regional Educational Service Agency or Eaton RESA. This blog post explores the critical work of Eaton RESA and other community organizations dedicated to supporting vulnerable youth.
Eaton RESA: A Beacon of Hope
Eaton RESA serves as the regional coordinator for the McKinney Vento program, aiming to increase access to […]