2nd Brain Collective Podcast – Amanda Washburn of Rough Draft Solutions
My Viewpoint of the Video Industry in 15 Years.
I’ve been in professional video production for almost 20 years. There have been a lot of changes in that time. In fact, in that span we have seen: DVD production set the standard and now start to wane, HD production evolve and HD distribution hit the web, YouTube become the dominant distribution platform for the web and so on…
Now let’s look at the future and where I see video heading, in my estimation:
A businessman is consulting a crystal ball to foretell the future.
Production: 4K will be mainstream and in fact we will probably be now looking at 8K as the new capture method, with cameras becoming more filmic in their look. However, I don’t see the pro cameras getting much smaller, maybe a little bigger with the ability to offer more for event videographers in the way of audio inputs and lens stability. I just don’t see the multipart camera rigs as playing as big a role for cameras. The smaller cameras such as GoPros will stay within the same form factor, but may have some stronger accessories to take them into more diverse arenas. The video technology within phones will be more advanced, and the phones themselves will have more space at a cheaper rate. I also think that cloud technology will be more advanced so that you can offload video right from the camera into the cloud space wherever.
Post-Production: Editing systems will be more advanced allowing more touch technology and integration with touch based tools to edit. In other words it will feel like you are painting your video or film, as you will be able to slide around whatever elements you need by hand. Also, they will be more robust by having either a better continuity with other programs in the bundle by either integrating programs into the system or having a situation where you open the program within the editor and not know you are outside the editor. The programs will work with each other within the same window. Plus to be able to edit from the cloud will be an important part of the workflow.
Distribution: This is what may change the most as we will see more aspects of live streaming from just about whereever. There will be greater instances of wi fi for that. The video codecs will be much more advanced so streaming live in 4K will not be an issue. Plus maybe even multiple streams 4K. YouTube may not be the dominant video player, but I dont see it’s dominance waning as it becomes more of a Netflix competitor. Video will be able to played more readily on what were static billboards and kiosks as the cloud and streaming technolgies become more stable. Plus more vehicles will have wifi hotspots and streaming video will play more a role in that as well.
Those are just some of the few ideas in the advancement of technology within our time in the next 15 years and I haven’t even touched Virtual Reality. I’m not sure if we will be more advanced because of the huge leaps in digital and web based technologies that happend in a short amount of time in the last 15 years. We shall see. Like I’ve said before, it’s a good time to be in our industry.
The UnoDeuce Video Process
I’ve been talking about how to use video and great practices to think about when it comes to video, but I’ve never really gone into talking about how my company, UnoDeuce Multimedia, produces video. What do we do?
First of all, we have a specific target market that we aim at. We like to work with small businesses and non-profit organizations. So, basically, working with organizations with tight budgets to believe they can have quality they can afford. This was something I learned from my time working for a video company in Seattle. There were ways, through planning, that you could create great work in a time frame that wouldn’t break the budget of organizations. I enjoyed that. The people we worked for did to, and repeat business and referrals happened because of it. I translated that philosophy into what we do with the company today.
The other thing we do is look for organizations who are web and social media savvy. These are the ones we like to work with because they are looking for content to help with their messaging and are usually ready to take that next stip into video.
This brings us to really how we do what we do. We, of course, like to plan in multiple videos, but we meet with the client, get a feel for their organization and goals and messaging. We look at their brand and give our two cents on what areas would be great to cover. Then we talk about who is going to be the spokesperson(people) and what they should be prepared to talk about. We also ask for logos, color palette and fonts. We want to be as close to the branding as possible so that we integrate what we are producing into the already developed brand image of the organization.
There really is no scripting or storyboarding. There is usually an interview or interviews and then shooting for coverage. We do not like to use narration if we can help it. We love to have the subjects of the video tell the story. Narration has its place, but not in most of our projects.
We also know what to bring in equipment so that we are not carrying too much or have too little. It’s all in the planning. However, not all videos will have the same criteria, so we just make sure we plan to have all the elements in place to create the final product.
The biggest thing we do is readily include the client in the whole process. We know we can’t produce something for someone completely on our own, so we invite the client for feedback and to be part of the team creatively as well.
This process has worked for us very well and we get to work with very creative business people who are great storytellers and they love the fact that their brand is front and center in all of their videos. In fact check out this video, which is one of our first forays into the brand incorporation and let us know what you think. Also, let us know what you think about our process.
Guest Post: Why video marketing? Why now?
There is no shortage of content in our lives. From piles of paperwork on our desks, to notes and newsletters from our children’s schools, to emails and digital data bombarding us online, the text can be overwhelming. It’s in this world of information overload that we find a breath of fresh air in video.
Not only is it easier for our brains to process the visuals, over the sea text in our lives, it’s also much easier to create an emotional impact through video. It allows us to humanize concepts and information that an audience might otherwise ignore online.
Don’t believe the hype? Here are some statistics to prove that people gravitate toward video. According to Twitter, videos and photos get the most retweets. The average internet user spends 88% more time on a website with video than on sites without it. Studies show that simply using the word “video” in the subject line of an email can increase open rates by 19-percent. Further, click-through rates increase by 65-percent, meaning people are actually clicking on the links provided within the email. And, get this, consumers are 64% more likely to buy a product after watching a video about it.
Because of its likability, video is not only easy on the eyes, it’s easier to market. In addition to social media platforms, whose search algorithms favor video, video has a direct impact on search results. Rich media is widely favored by search engine algorithms, which influence website rankings. Google, the most-used search engine in the world, owns YouTube, the second-most used search engine in the world. Connect the dots, and you can see why Google’s search results prominently feature video with its top results.
At Fraser Trebilcock, we chose to start our video production with a short piece on what it’s like to be a part of the Fraser family. With our career openings in mind, select attorneys describe what drew them to the law firm and to the communities where we live and work. With a professional, yet friendly and inclusive tone, we use the interviews to draw the audience in and connect on a more personal level.
So where do you start? The easiest way is to start small, by evaluating your current marketing strategy to see where video may help you hit a target audience with key messaging that’s already in place. As you begin to research technical aspects, keep in mind that quality is key. Poor video or audio will hurt more than it helps, so if it’s within your budget you may want to team up with professionals.
Julie Holton is the Marketing Director at Fraser Trebilcock, one of Michigan’s longest-established full-service law firms with offices in Lansing, Detroit, and Grand Rapids.
#BetterCallPaul: Arts Night Out in REO Town
Don’t Put All Your Eggs in One Video Basket
When thinking about using video for your organization, I always say think beyond just doing one video. If you include all of the aspects of your business into one video, that video can get watered down and overloaded with information that you actually lose the audience you hope to keep. It becomes bloated and a little long. So what’s the alternative? Make a shorter more focused video on each of the things your business does and build a series around these.
Egg
Why do it this way? Well, there are several reasons:
1. Easily consumable. People who are on the go can easily digest a shorter video while waiting and or researching.
2. There’s more to use. if you create one video that’s long, that’s all you have, but when you create a series, then you can have periodic fresh updates that you can build a campaign around or easily insert into a campaign.
3. Retention. The subject matter is focused so your audience won’t lose track of the message. Not only that, you can title it appropriately to revolve around that one subject.
4. Branding. As an add on to number two, while developing a series you are building a brand. People will get familiar with your logo, choice of music and people involved. There’s trust building going on that one video will just not make.
So, when thinking about adding video to your marketing plan think about what your business does and how you can highlight it by one service at a time. A series of videos is much more effective to have current and potential customers understand exactly what, how, and why you do what you do.
Here’s an example of what I’m talking about when talking about a focused subject:
Guest Post: A Tabletop Gamer’s Guide to Greater Lansing
The popularity of tabletop gaming—a broad term that includes everything from board and card games to roleplaying games—has exploded in recent years. Now, you may not think of Lansing as a mecca for gamers, but the Lansing area has been doing a fantastic job keeping pace with hobby gaming. Almost too good a job.
Newcomers to the hobby may be intimidated by the abundance of options to choose from and newcomers to Lansing may simply not know of a good place to start for their particular niche.
When it comes to tabletop gaming, I’m what you might call obsessed. Have been since I got HeroQuest in the early 90s (and am still its proud owner). I’ve even been fortunate enough to write for Geek & Sundry about board games.
More importantly, I’ve curated a list of places in Lansing where gaming addicts and newcomers alike can go to have some fun.
Where to Buy
When you want to find a new board game, miniatures, roleplaying books, or other gaming supplies, the place to go is usually a comic book store. Here are some of the Lansing area’s comic shops that also have a solid selection of games:
- Summit Comics and Games has a huge selection of board games. They have more space dedicated to gaming than to comics even. They also have a sort-of-but-not-really hidden back room where games can be played.
- Fortress Comics and Games sells comics and board games, but where they really shine is wargaming. If painting minis and constructing terrain to hold tiny epic battles, visit this shop.
- Hollow Mountain Comics and Games is the newest shop, but they have an eclectic mix of board games. If you want to pick up a fun, new game that hasn’t received a lot of attention, start here.
- Just 4 Fun Hobbies and Comics probably caters to the widest variety of hobbyist. They’ve got comics, board games, and all sorts of supplies for making terrain, painting, and making hobby trains and models.
There is such a thing as a dedicated game store and Lansing has ’em. If you know you want games and nothing but, check out these friendly local game shops (FLGS):
- Evolution Games has a big selection of pretty much everything. Whether you’re looking for board games, card games, roleplaying, wargaming, or painting/terrain supplies, there’s a good chance you can find something here.
- AFK Games. AFK has a selection of board games, collectible card games, minis, paints, and space to play. If you want to ogle some pre-painted miniatures, you can find do that at AFK, too.
Since board games have become so popular, bookstores have started selling them. Both Schuler Books and Barnes and Noble have pretty good selections of the more popular (and usually beginner-friendly) hobby board games.
Looking for Group
Whether you’re new to Lansing or just looking to expand your horizons, there are a number of gaming groups that are all very welcoming. For starters, practically all of the game shops have groups that meet regularly, organized and unorganized play times, tournaments, and other events.
If that’s not enough or not your cup of tea, there are also a number of groups on Meetup that get together at other venues to play. Lansing Board Gamers is an especially dedicated group and I’ve had a blast anytime I’ve met up with them.
Looking for something more low key or kid-friendly? Check out a nearby school or library. Schuler Books also hosts gaming events in their Chapbook Cafe occasionally.
Conventions
When you’re ready to take your gaming hobby to the next level, I recommend attending a convention. These are large events where hundreds or thousands of people get together to enjoy their hobbies together. Lansing has at least three conventions (‘cons’ for short) where you can enjoy board games.
- MittenCon is one of Lansing’s two conventions that are all about board gaming. It’s held over President’s Day weekend and goes for three days. Gaming is a pretty good way to pass the time during Michigan winters!
- DaveCon is the Lansing area’s other board game-exclusive convention and you only have to wait until September to participate. You can join someone else’s game, bring your own, participate in a tournament, or even test out unpublished games by local designers!
- Capital City Comic Con is a comic book convention, but just like you can buy board games in comic shops, there’s typically board gaming at comic cons. This one’s on August 27, so you’ll have to decide quickly about attending.
- Shuto Con is actually all about anime, but they have rooms for video and tabletop gaming nonetheless. Plus you can admire all sorts of amazing cosplay and perhaps pick up yet another hobby!
Where to Give
If you have a heart of gold, you may also wonder about how to put your gaming hobby to better use than purely your own entertainment. One such way is to volunteer at Creating Heroes Stephen’s Way. They are a Lansing nonprofit that uses comics and games to help educate children and provide a safe place for them to play.
Other ways you fuse gaming with philanthropy in Lansing? You could join the Extra Life Lansing Guild to help heal sick and injured kids. Sparrow Hospital Children’s Center and MSU Federal Credit Union also organize toy drives and are happy to accept donated games!
Looking for More?
If you have more questions, are looking for game recommendations, or just want to play or talk about games, reach out to me! Find me on Twitter or Facebook.
