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Guest Post: 8 Beginner Blogger Mistakes to Avoid

Even when it comes to blogging, no one is perfect.  If you happen to be a freshie in the world of blogging, it is realistic to commit mistakes due to the considerable lack of experience and some knowledge in the new adventure you have decided to take. It is not surprising to mess things up a bit during the early stages of your blog’s development.

Luckily, there are resources like this infographic to help you avoid those mistakes most beginning bloggers commit to make it more convenient for you to sort them out. All you need to do is go back to your reference material and get yourself back on the right track for times you may have gone through the off beaten course of things.

Some of the typical errors that new bloggers are prone to make include writing too much stuff about themselves. In this case, just put yourself in the place of your readers.  Will you be interested to read stuff that will not involve you or help anything that you are dealing with your life right now? A selfish sounding blog would certainly turn off readers in time.

Your thoughts and strategies must stay organized all the time, or, well, just strive to do so to the best of your ability. This way, you and your readers will always find yourself in the same of thoughts, feelings, and ideas. When you are in this kind of place, it is then easier to connect and establish a relationship with them.

Check out more of the follies you can avoid as a novice blogger in the infographic below:

sarah-smith-sbo

Sarah Smith is in love with the written word, She herself a blogger and voracious reader who occasionally spouts Leaves of Grass to her pet cat.

5 Apps That Help Our Productivity

We produce a lot of content. So, not only to we have to keep track of the content we publish, but what we are out producing as well. To keep track of the production pipeline if you will. There are several tools that we use to help us with that. Tools that we could not possibly live without at this point.

The best part of these tools as well is they are cloud based and so they can be used both by mobile and desktop. Some are just web and mobile apps and others can be stand alone applications. They send all of us notifications when things change. Which makes the constant communications key to know where we are and what needs to happen next. Let’s get into these apps.

1. Dropbox. This is the most indispensable tool that we use. We use this as an interface with clients to get feedback on videos, files to send to my accountant and general storage internally. We have a certain folder structure set up so that we know where to get files and where to send files from.

2. Wunderlist. This tool allows you to know what tasks are coming up and what tasks have been completed. The sharing function of this tool allows you to be notified what’s been done and when. I love this tool.

3. Evernote. We use this all the time for transfer of notes and to create something on the fly for different departments. It also houses all of our processes for quick reference and the sharing option is key for that. We keep all of our meeting notes on here for quick reference.

4. Trello. This is where our pipeline sits. This allows us to know what projects are coming and where they sit in the process. This works for both production and publishing. We constantly are in this tool creating notes for corrections and keeping abreast of where the video should be published next from week to week.

5. Slack. This is our quintessential communication tool. No matter if you need to communicate with an individual or as a group. It has supplanted any other group texting tool. It also aggregates notifications from our other tools, such as Trello and Wunderlist so that you get pinged there as well to know what else has been going on. This tool has been the MVP since we put it in play earlier this year.

So that is the comprehensive list of tools that we use to help with our productivity needs. What tools do you use to communicate, plan and succeed with?

What is Our Future With Apple?

First, a disclaimer, I’m an Apple fan boy. Always have been. I’ve used an Apple computer since I was in elementary school when they allowed each classroom a day with the computer playing Oregon Trail. Now, that’s going way back. Ever since then, I’ve been more comfortable doing whatever I needed to do with a computer on a MacIntosh. In fact, I’m typing this post on an iMac. Maybe, a bit of overkill, but it gets the job done.

Macs are made for the creatives.

7158_1477725337When I started my career in television and video, everyone said that since I was a creative, that’s what having a Mac was best for. Creating video, doing animation, doctoring photos, etc. everyone assumed I used a Mac because I was in the creative field. They weren’t wrong, completely. I, and everyone, I worked with and my colleagues who were doing creative work was using a Mac. When Apple started developing professional video software like Final Cut Pro, it just seemed that I was destined to continue using this company that not only supported software in which I made my living, but also the hardware. I continued using Macs for when I started my business and the immense amount of software they developed. So even administratively, I switched to using their productivity apps and iCloud to run business.

 

So, when they developed for mobile, my staff went with iPhones, because of the ubiquity of the device to plug into our ecosystem. Even at home I have two Macs and 2 AppleTVs. It just seemed natural. I felt that I was on a roll with a company that has been a part of my success and growth for the past 20 years. I bought into their changes and upgrades and enjoyed the advancements in technology that has help ushered major changes in my industry over the last 10 years.

The confusing keynote

Then the last keynote came out. And it hit me. Is Apple, the company I know and loved changing enough that it is phasing itself out of what we are doing? I sat and thought about that for a minute. It hasn’t really upgraded any of its desktop hardware in years. We haven’t yet upgraded to the last two iterations of the OS due to legacy software that we still use. This is weird. The new keynote didn’t go into any new hardware upgrades aside from the laptop, and I’m not interested in that as a main editing machine. The highlight was the the reference to a new Final Cut update. That’s great, but what about machines to put around that new interface? I was dumbfounded. Do I have to look to another platform to continue on what we have built? Administratively, that’s easy. The Google platform would be easy to transition to. As well as the Pixel is an interesting mobile device. Creatively, I know Adobe makes software that is cross platform, but do we really want to support a Windows 10 environment? I don’t know how to troubleshoot that one as well as the Mac.

There are a lot of questions that need to be answered when we decide to do a full upgrade of our systems next year. Let’s hope that in those 12 months Apple has some better answers and solutions for going forward.

When Good Videos Go Bad

Videos do have a shelf life. You may be able to extend it every so often, but just have it in the back of your head that this video, may not be valid in two years.

Why? Personnel changes, location changes, website changes, service additions or subtractions, you name it. A lot can change in two years. And if you’re a non-profit, you know that turnover is an occupational hazard faced year after year.

youtube_failHowever, for us, we can use the videos as promotional tools for quite awhile, until it really starts to look dated. Unless the unthinkable happens and we have to pull the video from any online accounts we have it as a part of.

This happened just the other day. I was at an event as an exhibitor, and when I do events in this capacity I tend to make a YouTube playlist for that specific audience to loop on a monitor. However, at the top of the list, was a video I was very proud of. But, included in a third of a video was a key interview who two days before was just indicted of some serious crimes in a very high profile, media heavy way.

Luckily I caught it before I rolled it out. I don’t want to be associated with that person or have them as part of any promotional tool for my company. It is unfortunate, because it’s a very good video and his interview really added the emphasis we needed for the story.

What is fortunate is that this situation happens very rarely. In fact in the last 15 years, we only had to pull one other video for the same reasons. But you should act quickly to distance any video that has a negative cloud over it and archive it and hope that you have more videos in your library that can fill that void.

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