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Guest Post: 7 Exercises You Can Do Right In Your Chair!

Sitting down the whole day at your desk can pose a huge health risk. You may suffer from heart attack or diabetes to name a few if you continue to do this. Enzymes that reduce fat, insulin effectiveness, and metabolism rate will all go down as you start to sit on your chair, and will lower as the hours of sitting extend.

No matter how busy you are it’s a must that you do some stretching and exercise to prevent these health risks. There are simple steps that you can take that will not require you to leave your workspace. They are also convenient as they can be done every hour or two, without eating much of your precious time at work.

Even if you are regularly going to the gym, you should still do these exercises to avoid the health problems mentioned. Stretching your hands and legs while on your seat is one way to do this. Hold your stretch for a few seconds and repeat for a few times.

You may also stand up and stretch your legs by placing one on top of your desk, while standing on the other one. Hold the stretch for a few moments before doing this on the other foot. There are more easy to do exercises that you can try while working in your office and we compiled them in our infographic.

Get ready to become healthier even while busy working through our fantastic graphics below:

7 Exercises You Can Do Right In Your Chair!

Scott has been blogging and managing websites for several years now. He developed a multitude of strategies and methods to streamline his content production allowing him to do more in much less time and free up his schedule to better enjoy life.

 

3 Ways to Extend the Life of Your Video

When you create a video, you are trying to get people to hear and see your story. But with the many different platforms out there attention is diverted away from the initial post. However, your video is just one piece of content that can be used in different ways on different platforms. Here are three things that you can do to extend the life of that video so it isn’t completely lost in the shuffle.

  1. Thumbnails/Stills. You really should have a dynamic still that helps represent what your video is about. So, take a still and add graphics to it, and use that to illustrate the story of the video. We like to use a program like Canva or Pixelmator to create our
    video thumbnails. YouTube, Facebook and Vimeo all recommend and have options to upload thumbnails. The biggest thing with this, is it’s also a picture so you can make it a stand alone Facebook post, tweet or Instagram post as well.
    2. Teasers. With video grabbing more and more attention, length of the video becomes more crucial. I wrote about length of video in my post last week. Not only that there are some social media platforms that have limitations on the length as it is. For instance, Twitter and Instagram have 60 second limitations and the Facebook ad platform has limitations on time as well. In this scenario, if your video is slightly longer than the time limitations of the platform, than creating a “teaser” or “trailer” of the main video with a link to it, would be helpful. We use those terms that apply to shorter clips of films that you see to get you interested in it. The same philosophy applies here. It’s just trying to stimulate interest in the longer content. You can also make several and publish o
    n the various platforms I just mentioned.
    3. GIFS. This is one we have fun with. GIFS are big, visually interesting and very popular. So, similar to thumbnails, you can take a section of your video and publish it to GIF friendly accounts. For instance, Facebook, Twitter or Tumblr. We like to use GIF Brewery to create our GIFS, and we use GIPHY to host them. Like I mentioned they are really eye-catching and popular to use in messaging apps as well.
    These three ways we use regularly for our clients and for our own promotion of the work we do. They will definitely help you promote and bring attention to the video you worked so hard to create and your very important story won’t get lost in the shuffle.

Paul J Schmidt is owner/production director of UnoDeuce Multimedia, a full service video production company based in Lansing, Michigan that specializes in creative visual storytelling for small businesses and non-profit organizations. You can connect with them at www.unodeuce.com

What’s the Right Length for a Video?

One of the most discussed aspects of video production is the length of a video. How long should it be? If it’s online doesn’t it have to be short? Well, yes and no. When we think of online video we tend to think about Facebook or YouTube, or in some part Instagram. Platforms that lend themselves to the short form video. However, Netflix, Hulu and Amazon Prime are also online distribution platforms, but they are known for their more long form content such as television series, films and documentaries. So, what’s the answer? It actually boils down to your audience and when and where you would like to reach them.

Here’s a little primer that I found online a few years ago and it has really stuck with how we prepare videos for our clients going forward.

30 seconds to 2 minutes: This is for when you are trying to interrupt people’s day with something that’s going on with your business. This is specifically for the Facebook/Instagram/Twitter crowd. If you are trying to connect with your audience on these platforms, the shorter the better. You are interjecting into their social feed to grab their attention they most likely didn’t seek you out.

2 and one half minutes: This is perfect timing for a kickstarter/indigogo/gofundme campaign. Similar to the length of an average movie trailer, people have come to your page specifically to be pitched on the product you want them to invest in, so going a little longer than usual is ok.

5 minutes: This is mostly for our non-profit friends. This is a good length if you have a live captive audience at an event. They will sit through this because you are revealing something specific you want them to donate to or sponsor. However, if you go over 5 minutes, then it wears on. Typically if you have more to say, break the message up into more videos and spread them around during the event. Think in terms of a music video, which averages usually between 4 and 5 minutes.

Those are some really good times to stick by. In the first category, 2 minutes is stretching it. As long as you have a lot of visuals the video will move. However, you do want your audience wanting more, so knowing when and where to place your video will determine how well your video performs. That performance will in turn determine how good the return will be on that investment.

Paul J Schmidt is the Creative Video Strategist of UnoDeuce Multimedia, a full service video production company based in Lansing, Michigan that specializes in creative visual storytelling for small businesses and non-profit organizations. You can connect with them at www.unodeuce.com

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