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Strong marketers recognize storytelling as a superpower. But have you ever explored the strength of crafting a client-centered narrative?

In this episode of Expert Connexions, our host Julie Holton shares a new twist on traditional storytelling tactics with insights from Jesse Flores, Seth Goetz, and Paul Schmidt.

Key takeaways include how to:
– Forge client-centered narratives to carve a unique brand identity.
– Tackle your clients’ concerns and desires to foster a meaningful connection.
– Root your messaging in your “why” to authentically communicate value.
– Apply empathy to enhance SEO outcomes and nurture trust.
– Repurpose content to extend your reach and magnify your impact.

Press play to step into the transformative world of storytelling in marketing, and remember to subscribe for a treasure trove of expert insights!

Join Julie Holton and sales expert Shari Pash in this flashback episode of Expert Connexions, filmed during the Covid-19 pandemic and aired on WLAJ-TV in Lansing, MI.

As businesses adapt to new normals, sales objections are bound to increase. Shari shares her insights on how to anticipate and manage these objections effectively.

Whether you’re a seasoned sales professional or new to the team, this episode offers valuable strategies to boost your confidence and consistency in handling objections. Don’t miss out on these expert tips to refine your sales approach!

Learn more about Shari: sharipash.com Connect with Julie: mconnexions.com

Are Internet Trolls sabotaging your business or reputation online? Learn how to protect your brand in this episode of Expert Connexions with Julie Holton, featuring John Mashni of Foster Swift.

Topics Covered:
– The line between annoying comments and cyberbullying
– Addressing negative reviews: Do’s and Don’ts
– Proactive strategies against internet trolls
– Protective measures for business owners against harmful intent